Food and Beverage delivery Apps usage in Hanoi and HCM city

With the expansion of e-commerce transaction and service mobile applications, we were interested to see the reach of this phenomenon in the Vietnamese society as well as who were the main actors.

Less than 1/4 of the overall urban vietnamese use apps for food or beverage delivery.  Market leaders in Hanoi and HCM are different, illustrating the cultural and marketing effort differences made among players.

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