Within all the broadcast television (T.V.) content that Vietnamese people engage with, sports are definitely one of the major markets for companies to advertise brands on and associate with given the profound emotional value that sporting events bring to viewers.
The report presents the importance of sports for Vietnamese with a clear focus on King of all Sports, football (or “soccer” for you American’s out there)!
A specific example of Jetstar sponsoring of the Vietnamese basketball league also demonstrates the measurable impact on purchase intention and recommendation levels by basketball fans.
Ideally, brand managers would consider integrating into their research program some continuous brand-tracking tools to support their planning and performance monitoring of their various campaigns.
Indochina Research can support you in getting more performance out of your marketing by implementing high quality offline and online research programs!
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Find out more about sports advertising in Vietnam here : Presentation