With reports stating that there is almost one bike for every two people in the country, we wanted to quantify what the of transportation frequently used by urban Vietnamese people.
We also put the emphasis and focused more on Grab and GoViet, two rising stars in the ride-hailing industries in Southeast Asia.
These findings outline the importance of the use of personal motorbike bike and show an increase in the use of mobile applications as a means of transportation. Indeed, the demand for rider apps is already higher than the demand for traditional taxis and unregistered ride-hailing “gypsy” motorbike drivers (known locally as “xe oms”) throughout two key cities, a demand that will continue to increase in the years to come thanks to a reported overall high level of satisfaction from users. This finding is consistent with world trends.
Indochina Research can support you in getting more performance out of your marketing by implementing high quality offline and online research programs!
Contact us to discuss how we can help your business grow stronger: email@example.com