Who We Are

Indochina Research Ltd. (IRL) is the only research firm that specializes in integrated market research solutions in the Indochina region that includes Cambodia, Laos, Myanmar and Vietnam. We have been offering a broad range of marketing research and brand consultancy services to a diverse range of clients operating in all key consumer and business sectors.

Our history

Established in 1994 in Vietnam, Indochina Research has since developed into a regional agency with 13 offices across 4 countries : Cambodia, Laos, Myanmar and Vietnam.

  • In Vietnam (since 1994): 4 offices in Hanoi, Ho Chi Minh City, Danang and Can Tho.
  • In Cambodia (since 1995): 4 offices in Phnom Penh, Battambang, Kampong Cham and Siem Reap
  • In Laos (since 1999): 4 offices in Vientiane, Luanprabang, Savannakhet and Chapasack
  • In Myanmar (since 2016): 1 office in Yangon

For the majority of our projects, we handle the full research process in-house, making us the only full-service, independent research agency in the Indochina Region.

With more than 25 years in the region, Indochina Research has completed over 3,500 projects, which represent about 4.5 million quantitative interviews and more than 3,500 focus groups and IDI. We have helped countless businesses and social organizations grasp a better understanding of the region and its population in order to meet their research and business needs.

We value our independence as well as our flexible and dedicated approach to each of our client requirements and project specificity.

How we work

Our client-centered approach is the key feature driving our work and our commitment to delivering the right outcomes to your specific requirements.

We understand tha tinformation is nothing without the specific local insights that lead to practical actions and solutions for our clients to implement.

Our management structure is designed to facilitate communication and cooperation between our employees and clients so that knowledge and perspectives are shared effectively and consistently across teams.

In the quickly evolving commercial and social landscape of the Indochina Region, we help our clients measure changes and get high quality and timely information for strategic decision-making.