Who We Are

Indochina Research Limited (IRL) is the only market research firm that specializes in integrated market research solutions in the Indochina region. IRL has been offering a broad range of marketing research and brand consultancy services to a diverse range of clients operating in all key consumer and business sectors.


Our history

Established in 1994 in Vietnam, Indochina Research has since developed into a regional agency with 10 offices across 4 countries : Vietnam, Cambodia, Laos and Myanmar

  • In Vietnam since 1994: offices in Hanoi, Ho Chi Minh City, Danang and Can Tho.
  • In Cambodia since 1995: offices in Phnom Penh and Battambang
  • In Laos since 1999: office in Vientiane
  • In Myanmar since 2016: office in Yangon

We are 100% independent and we handle the full research process in-house, making us the only full service independent research agency covering 4 south East Asia countries.

Over the course of more than 20 years in the region, Indochina Research has completed over 2,900 projects, which represent about 3 million quantitative interviews and more than 3,500 focus groups and IDI. We have helped countless of businesses and social organizations to grasp a better understanding of the region and its population in order to make sound decisions.

We value our independence, flexible and dedicated approach to each of our client requirements and project specificity.


How we work

Our client-centric approach is the unifying feature of how we work and this philosophy drives our focus on Turning Insights into Actions and our Commitment to Outcomes for clients that address the business issues they face.

We understand that information is nothing without insights and insight is useless unless it can deliver practical actions that our clients can implement.

Our management structure is designed to facilitate communication and cooperation between our employees and our clients so that knowledge and perspectives are shared effectively.

In the constantly evolving landscape of  the Indochina region, we help our clients make better decisions, ultimately leading to growth and prosperity.