Key findings:

1. The generally positive economic outlook in Cambodia for 2024 likely contributes to the high number of people planning to celebrate Khmer New Year.
2. Survey results suggest that Khmer New Year celebrations in 2024 might see a higher budget compared to 2023, with an average spend of USD 219 and plans for:

• Family gatherings would be done, and hence, cleaning houses is a key activity.
• There are significant shifts to the ways by which Khmers celebrate. For instance, fewer will travel to their hometowns or engage in traditional games.
• Purchases of products such as beverages and food seasoning/ cooking aids will be done by many Khmers.

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IRL Hotspot Study – Khmer New Year 2024

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The post Cambodia | Khmer New Year 2024 Findings appeared first on Indochina Research.

IRL is carrying its quarterly consumer purchase behavior tracking study in Q1 2023 with N2,000 respondents (10 provinces covering the 5 regions of Cambodia) with the following topics:

• Consumer confidence
• Purchase behavior on some product categories
• Special Topics: Self-poverty rating and general shopping behavior

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IRLight Q1 2023 Findings

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The post Cambodia | IRLight Q1 2023 Findings appeared first on Indochina Research.

This is non-commissioned research that looks into the love situation and perception of Khmers and what are their plans for Valentine’s Day.  IRL KH did the first online study in 2021 and hence, the report tracks the changes from 2021 to 2023

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IRLuv Valentine’s Day 2023 Findings

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The post Cambodia | IRLuv Valentine’s Day 2023 Findings appeared first on Indochina Research.

In Q4 2022, IRL continues with its quarterly consumer purchase behavior tracking study with N2,000 respondents (10 provinces covering the 5 regions of Cambodia) with the following topics:

• Consumer confidence
• Purchase behavior on some product categories
• Traditional and Online shopping habits
• Considerations in making product purchases

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IRLight Q4 2022 Findings

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[email protected]. 

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The post Cambodia | IRLight Q4 2022 Findings appeared first on Indochina Research.