This Social and Behavior Change Communication (SBCC) Guidebook is intended for use by individuals and organizations in planning, implementing, and evaluating SBCC activities and campaigns to reduce consumer demand for illegal wildlife products or to promote desired conservation behaviors.

Download the Guideboook

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More about the Chi Initiative  

According to vietnamnews.vn, The Chi Initiative is a communication program designed to help decrease consumer demand for rhino horn in Vietnam. The Chi Initiative refers to a person’s “inner strength of will” rather than relying on illegal products to gain success and respect.

Further information can be found at www.suctaichi.com.

The post REPORT – Combating consumption of illegal wildlife in Viet Nam appeared first on Indochina Research.

At the occasion of the World Rhino day, TRAFFIC released its briefing paper to encourage Vietnamese media to become ‘agents of change’ in effort to deter wildlife crime. Indochina Research Vietnam partnered with TRAFFIC to evaluate the impact of their behavior change campaign among influent men in Hanoi and Ho Chi Minh city in 2016 and 2017.

The behavior change campaign was named ‘Chi initiative’ and has proven to have an important reach among its primary target with 57% Effective Reach (in contact at least 3 times with the campaign) measured.

Key findings of our reports are presented in the briefing paper here:  Download the briefing paper

More about the Chi Initiative  
The Chi Initiative refers to a person’s “inner strength of will” rather than relying on illegal products to gain success and respect. Further information can be found at www.suctaichi.com.

The post World Rhino Day – TRAFFIC briefing to the media appeared first on Indochina Research.