What are HotSpot Surveys?

What’s going on in the mind of Vietnamese people? Is there such a thing as a collective consciousness or is there ample disagreement on current social matters? So as to contribute with our expertise, the team at Indochina Research Vietnam has launched a periodic survey called “HotSpot,” in order to answer these and other questions. These surveys help us gauge Vietnamese public opinion on a variety of social and commercial issues to contribute with insightful data to current and “Hot” topics.

The HotSpots project is designed to identify (verb: tospot) emerging trends and behaviors in order to identify key insights which have business, policy, and social implications. Through these polls, we gather opinions from a representative sample of people based on demographic quotas including age, income level, and gender.

We are able to inquire on any topic ranging from people’s social concerns to what they buy, to how they live their life – indeed, we can ask just about anything. We then analyse the answers to spot significant trends in opinion by cities and main demographic segments. 

Behind the name “HotSpots” 

We have identified key location types (let’s call them “spots”) characterized by a constant flow of people (read “hot” is “busy”). Although we have the capability to run surveys in every province in Vietnam, the HotSpot Surveys focus on Vietnam’s two biggest economic hubs, Hanoi and Ho Chi Minh City. 

How do HotSpot Surveys Work? 

The key HotSpots locations are chosen for their socio-demographic diversity. Quotas are set to be representative of the population. Each city has HotSpots in their respective famous walking streets, prominent office buildings, and popular shopping malls. In these HotSpots, we interview people using tablet-assisted questionnaires and then gather this data to draw insights that would help companies make decisions or to simply provide insight into ongoing conversations to share on social media.

What insight have HotSpot Surveys contributed to so far?

Recently, we questioned the vietnamese population about current topics, such as fake news, social concerns, and bank usage. We also focused on urban life, transportation, and air pollution. Click here to read some of our previous reports. 

A few notable findings from this year’s HotSpot Surveys include:

• An overwhelming 90% of respondents in both cities are concerned with air quality
• Hanoians are twice as likely as Saigonese to use public transportation (58% vs. 31%)
• On average 3 out of 10 respondents disagree with the government’s proposed motorbike ban. More than half of Saigon’s population disagrees with the ban (53%). 

What next? 

We hope these on-going polling opportunities are as exciting to you as they are to us! The team at Indochina Research Vietnam is constantly arguing (we mean, debating) about what the next survey should be about; what we want to know and contribute to the public debate. How about you? What would you want to know about Vietnamese public opinion? Feel free to let us know so we can eventually add some of your ‘Hot’ topics in the next survey!

Subscription Packages Now Available

One of the newest features of the HotSpot Survey is a Subscription Package for companies to conduct targeted market research inquiries. This means you can buy 3 questions or more in our representative monthly questionnaires to keep track of information relevant to you! 

Benefits include: 

• Customized Research – You may keep the same question(s) each month or change them as needed
• Ultra-Fast Data -Results are delivered within 7 business days directly to your inbox.
• High Return on Investment – Select a package according to your needs: Monthly or continuously. Pay only for the data you need
• Contribution to Society – Your subscription helps us contribute to increasing the availability of high quality public insight about Vietnamese society.  

If your organization is interested in subscribing to upcoming HotSpot surveys, click here for a detailed product description and subscription packages or contact Ms. Nguyen at [email protected].  

Please contact us with any ideas for research projects you are considering in Cambodia, Laos, Myanmar, and Vietnam at:
[email protected]. 

Indochina Research: Regional know-how, insights you can trust.

The post Our Social Contribution: HotSpot Surveys by Indochina Research Vietnam appeared first on Indochina Research.

Since the Industrial Revolution, we have seen machines replacing humans in labor, production, and daily transactions. From vending machines to burger ordering interfaces, not to mention applications that collect our information, the trend continues!

Here’s a snapshot of Vietnamese people’s opinion on Artificial Intelligence (AI) and concerns with AI replacing jobs, specially in the medical sector. We also gauged people’s awareness of data gathering applications and the infograph shows what we found.
The question of AI in medicine was part of a global survey including 40 countries by members of the WIN Network of research and polling agencies. To see how Vietnam compares to the other country, access the online WIN dashboard at: https://bit.ly/2M941Tw

Please contact us with any ideas for research projects you are considering in Cambodia, Laos, Myanmar, and Vietnam at:
[email protected]. 

Indochina Research: Regional know-how, insights you can trust.

The post Public concerns about artificial intelligence appeared first on Indochina Research.

Considering the results from last year report by Yale University about environmental performances where Vietnam ranked in the top 10 worst air polluters in the World (Environment Performance Index), we wanted to address this topic and shine the light on the perceived sources of pollution and remedies as perceived by the citizens of the two Vietnamese megalopolis.

May 2019 – Hotspot survey results

As expected, the urban population is very conscious of the problem coming from the increasing number of vehicles. Smog coming factories and from works under construction complete the podium among the perceived top 3 sources of pollution.

As for their recommendation, 67% of respondents insists on planting more trees as well as ceasing the cutting of trees in the cities (48%).

Moreover, 49% of them consider there is a lack of education on this matter and there should be more awareness on the problem of pollution.

Finally, the last two main recommendations are to use either non-smog transportation modes such as bicycles (45%) or to use public transportation such as buses or the “soon” to be completed metros. Indeed, among the urban population of the two key cities, only 26% in Hanoi and 13% in Ho Chi Minh City uses public transportation (past 3 months) so the potential to increase its usage is important.

Interestingly, the awareness on both metro project only reach about half of its city population. Furthermore, most are concerned about the multiple delays for both project with 75% of Ho Chi Minh City residents and 41% of their Hanoi counterparts considering they would have to wait for another 24 months (until 2021) before they can benefit from it.

Refer to our urban transportation study results for more information

Indochina Research can support you in getting more performance out of your marketing by implementing high quality offline and online research programs ! Contact us : [email protected]

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After years of announcements, metro projects in both Hanoi and Ho Chi Minh City are said to be completed soon…

In our May 2019 Hot Spot Survey, we asked the opinion of the Vietnamese population, on awareness, expectations and intentions to use the new public commuting metro system and results are presented below.

Awareness

Overall, only 56% are currently aware of the metro project construction, more in Hanoi (60%) than in Ho Chi Minh City, mostly due to higher awareness among females in Hanoi. Generally a greater proportion of male respondents are aware of the projects with 64% against 49% for our female respondents.

How long before they can use it ?

There are various opinion about WHEN the metro will be in operations with a general perception that Hanoian will get to ride before Saigonese with 34% expecting the green cars to be opened in the next 6 months, or before end of 2019 versus only 5% in Ho Chi Minh city. The majority of Saigonese (51%) aware of the project expect they would have to wait at least another 2 years before being able to enjoy the new metro system.

Intention to use

For those who told us they do not intend to use it regularly, they mentioned the following barriers to be considered :

• The first mentioned barrier is “the distance between their home and the metro station (43%). We can indeed imagine this will be a decisive feature on the use of their own motorbike instead of the subway to avoid traveling by foot in the hot/rainy weather.
• People also prefer having the freedom to ride their own vehicle (41%)
• The third main reason is the perceived lack of stations that suit people’s needs mainly between home and work. (36%)

Main expectations

Linked with our study on pollution in Vietnam, citizens expect the subway to consequently be able to reduce smog in the cities due to the containment or decreased use of individual transportation. 

They also hope for a considerable gain of time for long distance traveling across the city.

Finally, our respondents wish to travel safely, in a clean, secured environment for ran affordable price.

Indochina Research can support you in getting more performance out of your marketing by implementing high quality offline and online research programs ! Contact us : [email protected]

The post Metro Projects in Hanoi & Ho Chi Minh City appeared first on Indochina Research.

Buses, subways, trams are all public transport that are already popular in many countries around the world. 
Although Vietnam currently has only buses in operation, urban railways in Hanoi and Ho Chi Minh City are being rushed to be ready to serve the population.

While waiting for the railway to be put into use, let’s learn about the habits of Vietnamese and their use of already available public transportation through our recent Hot Spots results.

Among our respondents, 20% told us they used public transportation in the past 3 months.

The population in Hanoi is more likely to use it twice as much compared to their HCM’s counterpart. 

From these 20% of public transport users, 58% are satisfied with their experience, 37% stand neutral and only 5% is dissatisfied. 

We then took a look at the reasons that could restrain them from using public transportation and the most common answer is their lack of familiarity with them, most likely due to their traditional preference of privileging personal modes of transportation such as their motorbikes or cars (51%). 

35% of them consider there is also a lack of bus stops which are not covering the areas where most of the people live. Moreover, the poor conditions of the vehicle (considered too old and uncomfortable) and the careless driving make up 38% of the answers. Finally, 15% of the respondents said the dangerous encounters and the unsafety (kidnapping, pickpocketing) is also a big issue, restraining them from using public transportation. 

Our last part about the recommendations, both users and non-users have, is most likely answering to our previous part, although we noticed that the irresponsible driving of bus drivers is a huge problem in Ho Chi Minh City, with almost half of its population asking for improvements in this area. In Hanoi, respondents are asking for more seats as well as a modernisation of the equipment inside the bus. 

Indochina Research can support you in getting more performance out of your marketing by implementing high quality offline and online research programs ! Contact us : [email protected]

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With the recent and overwhelming boost of support for the Vietnamese football team during last competitions, we wanted to know a little bit more about the daily habits of the Vietnamese population and their sports practice.

We found out that 1 people out of 3 consider themselves a sports person in urban areas of Vietnam. 
We also noticed a slight preference of the Vietnamese population for individualistic sports with jogging and running being the most practiced activity among urban respondents. 
These individualistic sports are indeed easier to practice and do not require to meet up with a team regularly neither to follow a schedule, which allows them to be more flexible in their trainings.

There has been growing trend in the past few years in Vietnam with the rise and multiplication of gym facilities which has greatly impacted the consumption methods and traditions of Vietnamese customers when doing sports.

Indeed, most of the money spent are for gym memberships and the facilities they offer in a modern and refreshing environment.

Regarding women, they are currently the highest spenders on membership cards. This can be linked to the popularity of indoor sports such as yoga and pilates.

We also put an emphasis on spending differences between the two largest cities in Vietnam to showcase the higher spending from Hanoians on sports related products such as drinks or even facilities.

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Our findings have revealed which channels people are most in contact with when it comes to fake news. We also focused on the demographic group that is most likely to be exposed to untruthful information and how they perceive and respond to it.

Indochina Research can support you in getting more performance out of your marketing by implementing high quality offline and online research programs ! Contact us : [email protected]

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