25 years of
continuous operation in Laos and
8 years in Myanmar

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Since its establishment in 2003, Indochina Research Lao Co., Ltd. (IRL) has successfully delivered over 800 research projects for a diverse range of clients, including private companies, government agencies, and non-governmental organizations. With nearly 25 years of continuous operation in Laos and 8 years in Myanmar, IRL brings deep local insight and regional experience to every engagement.

At IRL Laos, we offer integrated research solutions tailored to the unique needs of both public and private sector clients. Our expertise spans a broad range of methodologies and tools, enabling robust data collection, rigorous analysis, and the delivery of clear, actionable insights.
Supported by a strong project management team and a proven track record in both market and development sectors, we are well-equipped to provide high-quality, impactful research outcomes.

Our Capacities

Large data collection
We are experts in large-scale, nationwide data collection, from urban centers to the most remote areas. We can collect data in different ethnic languages with respect for local cultures and adherence to ethical protocols.
Digital data collection
Most of our data collection is done in electronic tablets to ensure the best quality in data acquisition.
Network of experts
We can mobilize experienced professionals with experience in different industries or sectors to support you with the best expertise possible whatever your needs.
Local connections

With more than 20 years of experiences in the regions, we have built a large network of local connections which enable us to give you unique solutions.

Quality control

We comply with the ESOMAR International Code of Conduct on Market and Social Research. Our rigorous Quality Control standards are applied to all our projects to ensure the best results for our clients.

Our Scope Of Service - Commercial Research

Quantitative
  • U&A and Tracking Studies
  • Customized Research
  • Product and idea testing
  • Satisfaction survey
  • Customer Segmentation
Qualitative
  • Product & concept testing
  • Focus group discussions (FGD)
  • In depth interviews (IDI)
  • Observation/immersion
  • Exploratory studies
retail
  • Retail census & audit
  • Distribution checks
  • Supply chain analysis
  • Mystery shopping
  • Digital mapping & analysis

Data Collection Techniques

IRL has conducted research in all forms of data collection techniques, tailored to our client’s requirements

Type of Studies
  • Baseline, Mid Term and End line studies
  • Regular Monitoring & Evaluation (M&E).
  • Impact evaluations
  • Knowledge, Attitude and Practices (KAP) studies
  • Usage & Attitude studies
  • Value Chain studies
Research Services
  • Survey methodology and sampling design, including nationally representative samples
  • Questionnaire development and adaptation
  • Mobile data collection using tablets
  • Fieldwork quality control implementation
  • Data processing, analysis, and reporting including statistical analysis and visualization
  • Research training and technical client support
  • Documentation and materials production in English and local languages
  • Project management and government bodies and stakeholder liaison

Areas Of Expertise In Research

COMMERCIAL RESEARCH
  • Automobile
  • Banking & Insurance
  • Beverage, Food & Dairy
  • Beer & Spirits
  • Household Products
  • IT
  • Mobile Handsets
  • Media & Advertising
  • Pharmaceuticals
  • Personal Care
  • Petroleum
  • Retail
  • Telecommunications
  • Tobacco
SOCIAL RESEARCH
  • Agriculture & Nutrition
  • Water & Sanitation
  • Health
  • Education
  • Energy
  • Social & Socio-economic issues
  • Business environment & SME

CATIBus is a quarterly syndicated market research study conducted by Indochina Research Lao Co., Ltd. (IRL).

Designed to offer timely insights into the social and economic behaviors of the Lao population, the study serves as a valuable resource for businesses seeking to anticipate market trends and refine their strategies.

Each wave covers a nationally representative sample of 800 respondents.

Tell us about your project

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