30 Years of
Leading Market Research Solutions
Since 1994, Indochina Research (Vietnam) Ltd—also known as IRL Vietnam—has been a trusted provider of full-service research solutions for multinational companies, NGOs, government agencies, donors, and international organizations operating across the dynamic markets of the Indochina region.
We offer end-to-end research services, from robust data collection to strategic consulting, tailored to the diverse needs of our clients.
Today, we combine advanced tablet-based fieldwork with turnkey IT capabilities, including social media monitoring, database development, and GIS mapping. Our strong team, broad sector expertise, and proven track record are further highlighted in the following sections.
Key Metrics
Delivering 30+ years of insights across 4 countries with 50+ successful research projects completed.
YEARLY PROJECTS
50+
MYSTERY SHOPPING
30K+
QUANTITATIVE INTERVIEWS
580K+
100K+
30K+
950+
550+
Industries
Trusted research partner across sectors like FMCG, healthcare, finance, media, and more
Agriculture
Media
Business
Healthcare
Automotive
Real Estate
Pharmaceuticals
Finance & Banking
FMCG
and many others
Our Researches
Hotspots quick survey
Deliver fast, actionable insights on urban trends and public sentiment from a representative sample in four key cities
Usage and attitude
Usage and attitude Understand how consumers use a product or service and what they think or feel about it.
Brand health check
Assess key indicators of brand performance, including awareness, perception and retention
Satisfaction survey
Measure customer satisfaction levels to identify strengths and areas for improvement
Retail audit
Monitor product availability, pricing, display and compliance at the point of sale
Socio-economic studies
Explore the broader social and economic conditions that influence behaviors and decisions
Product test
Evaluate consumer reactions to a product’s concept, design or purchase intention before launch
Monitoring and evaluation
Track and assess the progress and impact of programs or interventions over time
Our highlighted projects
Centre for Impact Investing and Practices (CIIP) | 2025 | ESG adoption & supply chain sustainability.
This large-scale regional study, led by the Centre for Impact Investing and Practices (CIIP) and supported by PwC Singapore, examined the state of ESG (Environmental, Social, and Governance) adoption among more than 3,500 MSMEs across Southeast Asia. Focusing on four key sectors—consumer goods, food and beverage, electronics, and tourism.
In Vietnam, Indochina Research conducted in-depth interviews with business owners and managers to understand their awareness, challenges, and motivations around ESG practices. Our localized insights helped capture the real-world conditions facing Vietnamese MSMEs and contributed to practical recommendations for advancing sustainable supply chains.
Centre for Impact Investing and Practices (CIIP) | 2025 | ESG adoption & supply chain sustainability.
This large-scale regional study, led by the Centre for Impact Investing and Practices (CIIP) and supported by PwC Singapore, examined the state of ESG (Environmental, Social, and Governance) adoption among more than 3,500 MSMEs across Southeast Asia. Focusing on four key sectors—consumer goods, food and beverage, electronics, and tourism.
In Vietnam, Indochina Research conducted in-depth interviews with business owners and managers to understand their awareness, challenges, and motivations around ESG practices. Our localized insights helped capture the real-world conditions facing Vietnamese MSMEs and contributed to practical recommendations for advancing sustainable supply chains.
Centre for Impact Investing and Practices (CIIP) | 2025 | ESG adoption & supply chain sustainability.
This large-scale regional study, led by the Centre for Impact Investing and Practices (CIIP) and supported by PwC Singapore, examined the state of ESG (Environmental, Social, and Governance) adoption among more than 3,500 MSMEs across Southeast Asia. Focusing on four key sectors—consumer goods, food and beverage, electronics, and tourism.
In Vietnam, Indochina Research conducted in-depth interviews with business owners and managers to understand their awareness, challenges, and motivations around ESG practices. Our localized insights helped capture the real-world conditions facing Vietnamese MSMEs and contributed to practical recommendations for advancing sustainable supply chains.
Centre for Impact Investing and Practices (CIIP) | 2025 | ESG adoption & supply chain sustainability.
This large-scale regional study, led by the Centre for Impact Investing and Practices (CIIP) and supported by PwC Singapore, examined the state of ESG (Environmental, Social, and Governance) adoption among more than 3,500 MSMEs across Southeast Asia. Focusing on four key sectors—consumer goods, food and beverage, electronics, and tourism.
In Vietnam, Indochina Research conducted in-depth interviews with business owners and managers to understand their awareness, challenges, and motivations around ESG practices. Our localized insights helped capture the real-world conditions facing Vietnamese MSMEs and contributed to practical recommendations for advancing sustainable supply chains.