30 Years of
Insightful Research Across Cambodia
Since 1996, Indochina Research Cambodia (IRL) has been delivering exceptional strategic consulting, market research, and social research services to a diverse range of multinational companies, NGOs, governments, donors, and UN agencies operating in the dynamic emerging markets of the Indochina region.
In Cambodian market, Indochina Research Cambodia (IRL) with over 50 full-time staff capable of conducting both national and local research. The company’s main office is located in Phnom Penh, with additional satellite fieldwork offices in Battambang, Banteay Meanchey, Kampong Cham, and Siem Reap.
Our Experience
We provide expertise across various marketing areas
Retail Audit
Measurement
Usage, Attitude, and
Imagery research (UAI)
Innovation Tests
– Concept development and testing
– Pricing tests
– Product tests
Brand Equity/ Brand
Health Tracking
Customer Experience/Satisfaction
Mystery Shopping
Corporate Reputation
Advertising testing
Our Capabilities
Indochina Research Cambodia (IRL) has conducted research in all forms of data collection techniques, tailored to our client’s requirements
QUALITATIVE
QUALITATIVE
Our Research Tools
Real Estate
Face-to-face interviews via Door-to-door or House-to-house recruitment, Street Intercept and others
Online Research
Aside from Traditional Methodologies, Indochina Research Cambodia (IRL) also continues to innovate and adapt online methodologies to reach consumers who are now spending much of their time on the Internet
IRLBlast
Get in touch with your customers via Online or Telephone Survey through our general population representative panel. Indochina Research has an ONLINE MANAGED PANEL of respondents which can be used for fast and straightforward research surveys
Our Solutions
Indochina Research Cambodia (IRL) conducts a quarterly Syndicated Retail Audit among store outlets from the existing PANEL of IRL retailers both on-trade and off-trade outlets. This audit covers a total of more than 10 product categories. The Syndicated Retail Audit (RTA) since Q2 2020 starting with the 5-Key Provinces coverage. Since 2021, the coverage expanded to 9 representative provinces of the 5 Regions in Cambodia
Indochina Research Cambodia (IRL) conducts a quarterly Syndicated Retail Audit among store outlets from the existing PANEL of IRL retailers both on-trade and off-trade outlets. This audit covers a total of more than 10 product categories.
The Syndicated Retail Audit (RTA) since Q2 2020 starting with the 5-Key Provinces coverage. Since 2021, the coverage expanded to 9 representative provinces of the 5 Regions in Cambodia
Indochina Research Cambodia (IRL) conducts a quarterly Syndicated Retail Audit among store outlets from the existing PANEL of IRL retailers both on-trade and off-trade outlets. This audit covers a total of more than 10 product categories.
The Syndicated Retail Audit (RTA) since Q2 2020 starting with the 5-Key Provinces coverage. Since 2021, the coverage expanded to 9 representative provinces of the 5 Regions in Cambodia
Indochina Research Cambodia (IRL) conducts a quarterly Syndicated Retail Audit among store outlets from the existing PANEL of IRL retailers both on-trade and off-trade outlets. This audit covers a total of more than 10 product categories.
The Syndicated Retail Audit (RTA) since Q2 2020 starting with the 5-Key Provinces coverage. Since 2021, the coverage expanded to 9 representative provinces of the 5 Regions in Cambodia