Border Conflict Impact on the Cambodian Consumers

The Cambodian consumers have been through many tough times through the decades. When the news broke about the Cambodia – Thailand territorial disputes, many Cambodians immediately became aware of the issue through social media, mainly Facebook.

The Cambodian’s loyalty and trust to its leaders were manifested and regarded as their most trusted source of information.

Whether there is an impact on the consumers’ daily lives specifically the purchasing behavior, the results appear polarized (52% with Impact vs 48% Neutral to No Impact). Some claim to stock up on essentials while others seem unmoved at this time. Further studies need to be done based on their actual purchase as compared to claims.

Thai products are not popular these days and may likely to be less patronized. Find out more about which countries’ products are likely to be patronized and other information about the Cambodian consumers through the Indochina Research’s IRLight Quarter 3 Report. Contact us for more details and pricing.