30 Years of
Insightful Research Across Cambodia

humphrey-m-dWX7qzvPwIc-unsplash
kim-eang-eng-eeMjCvKT89E-unsplash
vanna-phon-3QcOZP97KHA-unsplash

Since 1996, Indochina Research Cambodia (IRL) has been delivering exceptional strategic consulting, market research, and social research services to a diverse range of multinational companies, NGOs, governments, donors, and UN agencies operating in the dynamic emerging markets of the Indochina region.

In Cambodian market, Indochina Research Cambodia (IRL) with over 50 full-time staff capable of conducting both national and local research. The company’s main office is located in Phnom Penh, with additional satellite fieldwork offices in Battambang, Banteay Meanchey, Kampong Cham, and Siem Reap.

Our Experience

We provide expertise across various marketing areas

Retail Audit
Measurement
Usage, Attitude, and
Imagery research (UAI)
Innovation Tests

– Concept development and testing
– Pricing tests
– Product tests

Brand Equity/ Brand
Health Tracking
Customer Experience/Satisfaction
Mystery Shopping
Corporate Reputation
Advertising testing

Our Capabilities

Indochina Research Cambodia (IRL) has conducted research in all forms of data collection techniques, tailored to our client’s requirements

QUALITATIVE
QUALITATIVE

Our Research Tools

Real Estate

Face-to-face interviews via Door-to-door or House-to-house recruitment, Street Intercept and others

Online Research

Aside from Traditional Methodologies, Indochina Research Cambodia (IRL) also continues to innovate and adapt online methodologies to reach consumers who are now spending much of their time on the Internet

IRLBlast

Get in touch with your customers via Online or Telephone Survey through our general population representative panel.  Indochina Research has an ONLINE MANAGED PANEL of respondents which can be used for fast and straightforward research surveys

Our Solutions

Indochina Research Cambodia (IRL) conducts a quarterly Syndicated Retail Audit among store outlets from the existing PANEL of IRL retailers both on-trade and off-trade outlets. This audit covers a total of more than 10 product categories.

The Syndicated Retail Audit (RTA) since Q2 2020 starting with the 5-Key Provinces coverage. Since 2021, the coverage expanded to 9 representative provinces of the 5 Regions in Cambodia

IRLight is a QUARTERLY SYNDICATED STUDY market research tool of Indochina Research Limited (IRL) Cambodia which aims to shed LIGHT on Khmer social and economic behaviour, as part of the IRL Hotspot Survey Series.

The study started in Quarter 1 2021 and is currently being done on a quarter dipstick.

IRL Life is an Annual Syndicated Study on Understanding Cambodian’s Digital Lifestyle, Communication, and Touchpoint Consumption. IRL Cambodia started IRL Life in 2021-2022 with a sample size of n1,500 across 9 provinces of Cambodia.

  • Brand equity tool that measures the emotional attachment of consumers to the brands and identifies the usage barriers
  • Post launch ad performance tool that measures Branded Reach and Responses to the ads
  • With KH norms on advertising norms (TV, digital, static media) and brand equity norms which can be used as benchmarks

Tell us about your project

Contact Us Now