08Apr

Health trend: Vietnamese people feel more healthy, less stressed than most countries

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end of year, health, vietnam, WIN

93% of urban Vietnamese people consider themselves healthy, the highest rate among 39 countries surveyed in the 2021 Annual WIN World Survey from WIN International, the world’s leading association in market research and polling. Vietnam also holds the highest percentages of people who eat healthy, sleep well and rarely feel stressed. On occasion of World […]

21Jan

Vietnamese are optimistic for 2021

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consumer, Economic prosperity, end of year, happiness, Population, Prospective, vietnam, WIN, Youth

At the end of 2020, in the year of the Covid-19 pandemic, Vietnamese feel very optimistic about the year to come as per the results of the End of Year by Indochina Research Vietnam. Seven out of ten respondents (67%) consider 2021 will be a better year compared to 2020. When mentioning about the economic […]

15May

IRL attend regional training by BURKE Institute

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Applying market research, brand, BURKE, BURKE INSTITUTE, customer satisfaction and loyalty, Insight, Training, WIN

Following the initiative from our WIN Network partners in APAC, 20 research executive and managers participated to a regional training led by Tony Zahorik, Vice-president of the US based Burke Institute. The training practically addressed “Applying research methodologies toward better insights” on product development, competition analysis, customer satisfaction and loyalty, communication effectiveness and pricing strategies. […]

06Oct

Vietnam : End of Year Survey – Open for subscription

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brand, End of Year survey, identify, indochina research, WIN

The End of Year survey is a yearly opportunity to feel the opinion pulse of the population of Hanoi and Ho Chi Minh City, the two most populated and economic centers of the country. Ongoing since 1977, WIN/Gallup International has always considered that giving a Voice to the People is one of the responsibilities […]