Key findings:
- The generally positive economic outlook in Cambodia for 2024 likely contributes to the high number of people planning to celebrate Khmer New Year.
- Survey results suggest that Khmer New Year celebrations in 2024 might see a higher budget compared to 2023, with an average spend of USD 219 and plans for:
- Family gatherings would be done, and hence, cleaning houses is a key activity.
- There are significant shifts to the ways by which Khmers celebrate. For instance, fewer will travel to their hometowns or engage in traditional games.
- Purchases of products such as beverages and food seasoning/ cooking aids will be done by many Khmers.
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