19May

Happy Vietnamese people!

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2019, End of the Year, happiness, indochina research, life quality, Market Research, mood, Mood Index, quality of life, Survey

Revealed from research done by WIN International in 40 countries, Vietnam is among the top countries where the majority of its people find themselves happy (64%) and are satisfied with the quality of life. Indeed, Vietnam stands second regarding the satisfaction towards life quality rate at 95%, only goes behind Ecuador and Nigeria at 96%. […]

22Jun

Sports Practice in Hanoi & Ho Chi Minh City

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End of the Year, facebook, Fake, food, football, Hanoi, happiness, Health Benefits, ho chi minh city, Indochina, marketing, Memberships, News, Online News, Pilates, Population, Research, social media, Spendings, Sports Practice, Survey, Websites, Women, Yoga

With the recent and overwhelming boost of support for the Vietnamese football team during last competitions, we wanted to know a little bit more about the daily habits of the Vietnamese population and their sports practice. We found out that 1 people out of 3 consider themselves a sports person in urban areas of Vietnam. We […]

26Apr

Fake News in Vietnam

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Brands choice, Connectivity, End of the Year, facebook, Fake, Hanoi, happiness, ho chi minh city, Indochina, Journalism Quality, marketing, Media Channels, News, Online News, political, Polls, Population, Research, social media, Survey, Websites

Indochina Research has recently launched a monthly survey called “Hot Spots” to understand more about the opinion of Vietnamese citizens from Hanoi and Ho Chi Minh City on several social matters. This month, our research team has asked people to share their exposure to and experience with fake news. Our findings have revealed which channels […]

22Feb

The perception of Superpowers’ foreign Policies

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Brands choice, Connectivity, End of the Year, Hanoi, ho chi minh city, Indochina, marketing, Mobile Phones, political, Polls, Population, Research, Survey, surveys, vietnam

As part of the End of Year 2018 survey by the Gallup International Association, the perception of foreign policies belonging to 4 world superpowers (USA, Russia, China and the European Union) was measured in 57 countries, including Vietnam. Both the Global and the Vietnam-specific reports are available for download in the below links. Global results […]

18Jan

Indochina Research’s 2019 Calendar

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Brands choice, Connectivity, End of the Year, Gross domestic product, Happiness and Wellness, Indochina, Mobile Phones, Population, Research, Survey, vietnam

As done previously before, we have just released our regional Calendar for 2019 with insights from each of the countries in which we operate. You will get access to: The best brands as seen by youth in Cambodia; The use of mobile phones and internet in rural and urban areas in Laos; Factors of […]