Publications | Indochina Research

Publications Our booklet list for a global Indochina understanding

Do you know: How many generations are living in Vietnamese household nowadays?

Have you ever wondered how generations live side-by-side in Vietnamese families? Does the traditional model persist or are new generations more likely to live independently?
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WIN APAC Regional Meeting in Vietnam 2023

Indochina Research Vietnam is excited to announce that we will be hosting the Worldwide Independent Network of Market Research (WINMR) APAC meeting in Hanoi on
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Người Việt Nam nghĩ gì về cuộc sống hiện tại so với cuộc sống của cha mẹ mình ngày xưa?

Ngày Gia đình Việt Nam (28/6) là một dịp lễ đặc biệt để tôn vinh vai trò quan trọng của gia đình trong văn hóa
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How do Vietnamese individuals perceive their own lives and the lives of their parents?

Vietnamese Family Day is a special occasion that celebrates the importance of family and the bonds shared among family members in Vietnamese culture. This day
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Indochina Research Việt Nam & Điều tra Quốc gia về Sử dụng thời gian năm 2022 của Tổ chức Ngân hàng Thế giới

Vào ngày 22 tháng 5 năm 2023, Ngân hàng Thế giới đã công bố kết quả của Điều tra Quốc gia về Sử dụng thời
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Indochina Research Vietnam and Vietnam Time Use Survey 2022 by World Bank

On May 22nd, 2023, the World Bank announced the results of Vietnam’s first national Time Use Survey (TUS). The survey was conducted by Indochina Research
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Vietnam – The destination of happiness, low living expenses and opportunities

Vietnam is recognised as a peaceful, charming, and stable country that offers a unique and vibrant tapestry of experiences for residents, expats and visitors alike.
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Điểm đến của hạnh phúc, mức sống vừa phải và những cơ hội

Việt Nam được công nhận là một quốc gia hòa bình, ổn định và hạnh phúc, mang đến những trải nghiệm độc đáo và sống
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Do you know what happens with your personal information after collected?

The World Telecommunication and Information Society Day (WTISD) is celebrated annually on May 17th. To the industry of market research where people’s opinion and information
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Thông tin cá nhân của bạn sau khi được thu thập sẽ được xử lý thế nào?

Ngày Viễn thông và Xã hội Thông tin Thế giới được kỷ niệm vào ngày 17 tháng 5 hằng năm. Đối với ngành nghiên cứu
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Cambodia | IRLight Q1 2023 Findings

Consumer Optimism in Q2 2023 as Income Continues to Decline in Q1 2023
IRL is carrying its quarterly consumer purchase behavior tracking study in Q1 2023
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Research Knowledge about Online Survey

To celebrate and promote the contribution of data, research, and insights to the development of Vietnam’s society, Indochina Research Vietnam (IRL), as a member of
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Ngày Trái Đất 2023: Doanh nghiệp chọn kinh doanh ‘xanh’ để thu hút giới trẻ

“Ngày Trái Đất” là một sự kiện thường niên nhằm nâng cao nhận thức và hành động nhằm bảo vệ giá trị của môi trường
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Earth Day 2023: Brand to Go Green to attract Urban Youth

“Earth Day” is an annual occasion held to raise awareness about environmental issues and solutions. To celebrate this day, IRL Vietnam shared some figures on
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Perception of Vietnamese on gender equality and violence

The findings about gender equality and violence are based on the Annual WIN World Survey – WWS 2022 – exploring the views and beliefs of
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Cambodia | IRLuv Valentine’s Day 2023 Findings

Khmers are less lovestruck as self-love and nationalistic love become more prominent
This is non-commissioned research that looks into the love situation and perception of Khmers and
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End Of Year Results: New Year’s Insights to start 2023

From the result of End Of Year Survey, among the world’s happiest people, 7 out of 10 urban Vietnamese are happy (53%) or very happy
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Cambodia | IRLight Q4 2022 Findings

Price becomes more important as a buying factor due to inflation and lower monthly household income (which reduces the basket of product purchases in Q4
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Cambodia | IRLight Q3 2022 Findings

Inflation bites in Q3 2022 especially among the lower income class although, Q4 2022 consumer confidence is bright!
A self-funded research done by IRL in Q3
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4 trên 10 Thanh niên Việt Nam phải tiếp xúc với tin tức giả mạo mỗi tuần

Trong thời điểm con người ngày càng tiếp xúc nhiều hơn với công nghệ kỹ thuật số và khi dữ liệu trở thành mỏ vàng
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4 out of 10 Vietnamese Youth are exposed to fake news or misleading information on weekly basis

In our digital age when people are most exposed to information and where data has become the new gold, we investigated how Vietnamese consume news,
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Khảo sát “Sử dụng Thời gian” đo lường gánh nặng từ “công việc không tên” đối với người Việt

Vào ngày 5 tháng 10 năm 2022, Công ty TNHH Nghiên cứu Đông Dương (IRL) đã tổ chức một chương trình tập huấn dành cho
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Time Use survey to roll-out and measure the burden of unpaid work among the Vietnamese population

On October 5th, 2022, Indochina Research Ltd (IRL) organized a training program for interviewers to collect data supporting the implementation of a nationwide time-use survey
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Cambodia | IRLight Q2 2022 Findings

“Revenge spending” is seen in Q2 2022 with more optimistic Consumer Confidence in Q3 2022 especially in Phnom Penh and upper income class
The following topics
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Cambodia | IRLife 2021 Findings

Dig into the results of the annual syndicated Quantitative research about Cambodian’s lifestyle and communication touchpoint usage (including traditional and digital media platforms).
The study was
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Cambodia | IRLight Q1 2022 Findings

Cambodia has re-opened fully its economy in Q1 2022 (especially the tourism sector). Find out its impact on consumer confidence as well as product purchases
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Cambodia | IRLight Q4 2021 Findings

Increasing the sample size of the IRLight in Q4 2021, find out how Khmers behave in terms of product purchases and socio-economic conditions. Additional topics
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Cambodia | IRLight Q3 2021 Findings

Monitoring Khmer’s perceptions and habits in the following topics via a survey in 10 provinces with N1,500 sample size (covering 5 regions of Cambodia)
Consumer confidence
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Cambodia | IRLight Q2 2021 Findings

As part of the IRL Cambodia’s Hotspot Survey, the following topics are included in the self-funded research in 10 provinces with N1,500 sample size (covering
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Cambodia | IRLight Q1 2021 Findings

Find out the results of the following topics from a self-funded research done in Q1 2021 with N1,500 respondents (10 provinces covering the 5 regions
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Health trend: Vietnamese people feel more healthy, less stressed than most countries

93% of urban Vietnamese people consider themselves healthy, the highest rate among 39 countries surveyed in the 2021 Annual WIN World Survey from WIN International,
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ĐỢT 2 | Các nhà đầu tư cá nhân tại Việt Nam – Tháng 10, 2021

Giữ vững niềm tin (của nhà đầu tư) vào thị trường chứng khoán Việt Nam
Cuộc khảo sát đợt hai do Dynam Capital và Indochina Research
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Dashboard | Investor Sentiment Survey | Vietnam Stock market

Interactive results of the Dynam / Indochina Research stock-market investors’ sentiment survey
1st Edition : August 2021 | 2nd Edition : October 2021

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2nd Edition | Investor Sentiment Survey | Vietnam Stock market – November 2021

Continued confidence in Vietnam stock market performance
The second edition of the survey conducted by Dynam Capital and Indochina Research Vietnam provides interesting updates compared to
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Các nhà đầu tư cá nhân tại Việt Nam

Sự gia tăng của các nhà đầu tư cá nhân tại Việt Nam
Trong khi Việt Nam đang phải tiếp tục đối mặt với đợt bùng
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Investor Sentiment Survey | Vietnam Stock market 2021

The rise of Vietnam’s retail investors
While Vietnam continues to battle by far its worst COVID-19 outbreak of the entire pandemic, economic growth is still expected
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Maps of Vietnam | Urban vs Rural population

#2 map – Population by Urban and Rural areas
Vietnam’s population remains in majority (66%) in rural areas across the country 330 212 km².
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Social & Behavior Change Communication Guidebook

Happy to share this great guidebook prepared by our partners from #USAIDWildlifeAsia.
This Social and Behavior Change Communication (SBCC) Guidebook is intended for use by individuals
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COVID-19 Survey Report Vietnam

The survey time was between October and November 2020, at a time when Vietnam had just experienced two major outbreaks of the Covid-19 across the
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Dashboard – End of Year Report – Vietnam

This below present the dashboard the data of the End of Year Survey 2018
Topics included : Happiness index, Health index , Sport practices, AI,
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Vietnamese are optimistic for 2021

At the end of 2020, in the year of the Covid-19 pandemic, Vietnamese feel very optimistic about the year to come as per the results
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NextGen : A reference report on Vietnam’s Youth

Next Generation is a global research programme initiated in countries experiencing a period of significant change, with the purpose of ensuring that young people’s voices are
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A useful booklet for a better understanding of Vietnam social security benefits

In 2019, ILO in Vietnam partnered up with Indochina Research Vietnam to conduct a research to explore the Government social health insurance, sickness and maternity
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Monitoring the Impact of Covid 19 in Cambodia – Wave 2 (July 2020)

This report looks into the changes in the consumption and social behavior of Phnom Penh residents from March (Wave 1, the peak of Covid fears
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Impact of Covid-19 in Cambodia – Wave 1 (April 2020)

This report delves into 4 key topics to shed light on the lifestyle of Phnom Penh residents in March 2020 when Cambodia experienced the peak
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Data Privacy – Are we too confident or too reckless?

Data privacy is among the main concerns of the global “netizen” (citizen going to the Internet) in the digital area. In fact, in a study
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Population maps of Vietnam

#1 map – Population density by region
Source GS0 2019
Please contact us with any ideas for research projects you are considering in Cambodia, Laos, Myanmar, and
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Happy Vietnamese people!

Revealed from research done by WIN International in 40 countries, Vietnam is among the top countries where the majority of its people find themselves happy
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Vietnam Health Index 2019

It is beyond the joy that thanks to the perspicacious directives of the Government, and the unanimity of all the country, Vietnam has step-by-step controlled
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The impact of COVID-19 on companies in Vietnam

To understand the impact of the COVID-19 on companies in Vietnam and prioritise the measures needed to support them, the French Chamber of Commerce and
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A global poll on Coronavirus

In March 2020, Gallup International Association has conducted a snap poll about the world perception of the Coronavirus.
The research was conducted during the
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Perception of Vietnamese on Gender Equality, Violence and Sexual Harassment

Results based on the WORLD WIN SURVEY in 39 countriesHanoi and HCM city, n = 501 weighted to urban population of N=6,687,000, Fieldwork November 2019
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Keynotes
Indochina
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Vietnam Corruption Barometer Report (VCB 2019)

The newest edition of the Vietnam Corruption Barometer report (VCB 2019) by our partner Towards Transparency.
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Vietnam Corruption Barometer Report (VCB 2019)
Keynotes

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2020 Lunar New Year

Thursday, January 23th, 2020: Close for Lunar New Year holiday Thursday, January 30th, 2020: Re-open for business

2019: A Year to Cherish with Optimism, Happiness and Health!

Let’s see how happy Vietnamese people are in 2019, and how they think about 2020 with Indochina Research End of Year report !
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2019 has almost
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Vietnam Digital Economy

Digital Economy – Exclusive Report on the Evolution and Impacts of Digitalisation on Vietnamese Society.
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Click the image to download the full report
Executive Summary
Digital is here
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Our Social Contribution: HotSpot Surveys by Indochina Research Vietnam

What are HotSpot Surveys?
What’s going on in the mind of Vietnamese people? Is there such a thing as a collective consciousness or is there ample
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Public concerns about artificial intelligence

Since the Industrial Revolution, we have seen machines replacing humans in labor, production, and daily transactions. From vending machines to burger ordering interfaces, not to
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Pollution in Vietnam

Considering the results from last year report by Yale University about environmental performances where Vietnam ranked in the top 10 worst air polluters in the
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Metro Projects in Hanoi & Ho Chi Minh City

After years of announcements, metro projects in both Hanoi and Ho Chi Minh City are said to be completed soon…
In our May 2019 Hot Spot
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Public Transportation in Vietnam

Buses, subways, trams are all public transport that are already popular in many countries around the world. Although Vietnam currently has only buses in operation, urban
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Sports Practice in Hanoi & Ho Chi Minh City

With the recent and overwhelming boost of support for the Vietnamese football team during last competitions, we wanted to know a little bit more about
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Fake News in Vietnam

Indochina Research has recently launched a monthly survey called “Hot Spots” to understand more about the opinion of Vietnamese citizens from Hanoi and Ho Chi
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Social Concerns in Vietnam

Our results pointed out that the top 5 social concerns and issues urban Vietnamese have been most worried about are: Food safety, air pollution, corruption,
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The perception of Superpowers’ foreign Policies

As part of the End of Year 2018 survey by the Gallup International Association, the perception of foreign policies belonging to 4 world superpowers (USA,
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Indochina Research’s 2019 Calendar

As done previously before, we have just released our regional Calendar for 2019 with insights from each of the countries in which we operate. You
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Food and Beverage delivery Apps usage in Hanoi and HCM city

With the expansion of e-commerce transactions and service mobile applications (“apps”), we were interested in seeing the reach of this phenomenon in the Vietnamese population
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Means of transportation in urban vietnam

With reports stating that there is almost one bike for every two people in the country, we wanted to quantify what the of transportation frequently
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Sport and football marketing in Vietnam

Within all the broadcast television (T.V.) content that Vietnamese people engage with, sports are definitely one of the major markets for companies to advertise brands
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IRL attend regional training by BURKE Institute

Following the initiative from our WIN Network partners in APAC, 20 research executive and managers participated to a regional training led by Tony Zahorik, Vice-president
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Priorities to be addressed for urban Vietnamese

Following the trend identified in last year’s results of the same study, of all the social issues surveyed, urban Vietnamese people are the most concerned
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REPORT – Combating consumption of illegal wildlife in Viet Nam

Indochina Research is the proud partner of TRAFFIC in Vietnam and happy to introduce their latest publication: Combating consumption of illegal wildlife in Vietnam, Mapping
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Khảo sát Gallup International: Việt Nam xếp thứ hạng cao về hy vọng và hạnh phúc

Read full article on Nhip Cau Dau Tu newspaper :
http://nhipcaudautu.vn/thi-truong/kinh-te/khao-sat-gallup-international-viet-nam-xep-thu-hang-cao-ve-hy-vong-va-hanh-phuc-3321937/

Vietnam is 5th happiest population in EOY 2017

Among 55 countries polled, Vietnam population is the 5th happiest, 2nd only in ASEAN to the Philippines and ahead of Indonesia !
Full results : http://www.gallup-international.com/wp-content/uploads/2017/12/2017_Happiness_Hope_Economic-Optimism.pdf

Methodology:
The Gallup
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