17Jul

Metro Projects in Hanoi & Ho Chi Minh City

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Awareness, Expectations, facebook, Hanoi, ho chi minh city, Hotspot Survey, Indochina, marketing, Metro, News, Online News, Population, Public Transportation, Railways, Research, Smog, social media, Subways, Survey, Traffic Jam, Vehicle, Websites

After years of announcements, metro projects in both Hanoi and Ho Chi Minh City are said to be completed soon… In our May 2019 Hot Spot Survey, we asked the opinion of the Vietnamese population, on awareness, expectations and intentions to use the new public commuting metro system and results are presented below. Awareness Overall, […]

05Jul

Public Transportation in Vietnam

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Buses, facebook, Hanoi, happiness, ho chi minh city, Hotspot Survey, Indochina, marketing, Memberships, News, Online News, Population, Public Transportation, Railways, Research, social media, Subways, Survey, Websites

Buses, subways, trams are all public transport that are already popular in many countries around the world. Although Vietnam currently has only buses in operation, urban railways in Hanoi and Ho Chi Minh City are being rushed to be ready to serve the population. While waiting for the railway to be put into use, let’s learn […]

22Jun

Sports Practice in Hanoi & Ho Chi Minh City

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End of the Year, facebook, Fake, food, football, Hanoi, happiness, Health Benefits, ho chi minh city, Indochina, marketing, Memberships, News, Online News, Pilates, Population, Research, social media, Spendings, Sports Practice, Survey, Websites, Women, Yoga

With the recent and overwhelming boost of support for the Vietnamese football team during last competitions, we wanted to know a little bit more about the daily habits of the Vietnamese population and their sports practice. We found out that 1 people out of 3 consider themselves a sports person in urban areas of Vietnam. We […]

26Apr

Fake News in Vietnam

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Brands choice, Connectivity, End of the Year, facebook, Fake, Hanoi, happiness, ho chi minh city, Indochina, Journalism Quality, marketing, Media Channels, News, Online News, political, Polls, Population, Research, social media, Survey, Websites

Indochina Research has recently launched a monthly survey called “Hot Spots” to understand more about the opinion of Vietnamese citizens from Hanoi and Ho Chi Minh City on several social matters. This month, our research team has asked people to share their exposure to and experience with fake news. Our findings have revealed which channels […]

25Apr

Social Concerns in Vietnam

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Air Pollution, Clean Water Access, corruption, Education Access, food safety, Gender Equality, Global Warming Effects, Hanoi, happiness, Healthcare Access, ho chi minh city, Indochina, Journalism Quality, Media Channels, Sexual Harassment, Social Concerns, Unfair Competition, Water Pollution

Our results pointed out that the top 5 social concerns and issues urban Vietnamese have been most worried about are: Food safety, air pollution, corruption, education access, and timely access to healthcare. Moreover, these top 5 concerns are consistent with previous findings in our End of Year Survey in 2017. Looking at the results, we […]

22Feb

The perception of Superpowers’ foreign Policies

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Brands choice, Connectivity, End of the Year, Hanoi, ho chi minh city, Indochina, marketing, Mobile Phones, political, Polls, Population, Research, Survey, surveys, vietnam

As part of the End of Year 2018 survey by the Gallup International Association, the perception of foreign policies belonging to 4 world superpowers (USA, Russia, China and the European Union) was measured in 57 countries, including Vietnam. Both the Global and the Vietnam-specific reports are available for download in the below links. Global results […]

18Jan

Indochina Research’s 2019 Calendar

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Brands choice, Connectivity, End of the Year, Gross domestic product, Happiness and Wellness, Indochina, Mobile Phones, Population, Research, Survey, vietnam

As done previously before, we have just released our regional Calendar for 2019 with insights from each of the countries in which we operate. You will get access to: The best brands as seen by youth in Cambodia; The use of mobile phones and internet in rural and urban areas in Laos; Factors of […]

21Dec

Food and Beverage delivery Apps usage in Hanoi and HCM city

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delivery, facebook, food, Hanoi, HCM city, vietnam

With the expansion of e-commerce transactions and service mobile applications (“apps”), we were interested in seeing the reach of this phenomenon in the Vietnamese population as well as who were the main actors. Less than 1/4 of the overall urban Vietnamese population uses mobile apps for food or beverage delivery. Market leaders in Hanoi and […]

21Dec

Means of transportation in urban vietnam

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Hanoi, HCM city, Transport, Urban

With reports stating that there is almost one bike for every two people in the country, we wanted to quantify what the of transportation frequently used by urban Vietnamese people. We also put the emphasis and focused more on Grab and GoViet, two rising stars in the ride-hailing industries in Southeast Asia. These findings outline […]

10Aug

Sport and football marketing in Vietnam

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Advertising, EPL, football, Kplus, marketing, Sport, vietnam

Within all the broadcast television (T.V.) content that Vietnamese people engage with, sports are definitely one of the major markets for companies to advertise brands on and associate with given the profound emotional value that sporting events bring to viewers. The report presents the importance of sports for Vietnamese with a clear focus on King […]

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