Customer insights to succeed in our markets

Our long-standing presence in the region along with a wide network of consultants, allows us to provide sound advice to companies who are looking for success at whatever stage of their business plan. We have conducted more than 3,000 commercial projects across methodologies. So, we can surely help answer your marketing questions such as:

  • Market Understanding: Market entry, market sizing, segmentation, 5Ws + H, category behavior, media habits, and growth opportunities
  • Innovation / Renovation: Insight mining, product development/screening, and concept evaluation
  • Media Mix Evaluation: Advertising pre-testing/post-testing, concept product testing, benchmarking, and test market evaluation
  • Market and Brand Monitoring: Brand health tracking, retail audit, customer satisfaction, and quality evaluation via mystery shoppers

Tell us about your project.

Indochina Research