Proprietary Studies
Media Index Report, Retail Audit, Event Evaluation...

Media Index reports : Available for Cambodia and Laos

Media index provides in-depth quantitative insight on behavior and media usage across a representative sample of the population.

Cambodia’s Media Index includes the voice of 2,000 respondents nationwide providing incidence and insight on the usage, behavior, and attitudes toward key media channels (Tv, Print, Internet, Outdoor). Running since 2008, the Media Index provides unparalleled trend information and coverage as it digs deep inside both urban and rural media habits to generate relevant insights.

The 10th Edition of the Media Index report has been available since April 2017, with fieldwork carried out in January and February 2017. Click here to read the project information sheet. Stay tuned for the 11th Edition, which will be complete at the end of this year.

The 1st Lao Media Index was released in 2015, presenting all media consumption and lifestyle information among 1,200 respondents. The 2nd Lao Edition was released in Q4, 2017. Click here to get more information on the project findings and information sheet.

Laos retail audit report

In 2016, we conducted a retail census of more than 23,000 shops in Laos’ 4 main cities to gather detailed data on their retail environment.

The 2016 Laos Retail audit report is now available and can be ordered by contacting us:

Event Evaluation

Do you wonder if your event or activation activities are having the impact you anticipated? Our Event Evaluation Service is an effective way to measure the performance of an event and to profile participants for your event’s promotion and independent evaluation.

Method : Pre and post-event evaluation, providing event participant profile and satisfaction levels across pre-determined Key Performance Indicators (KPIs).

WIN/GIA “End of the Year”

The End of the Year survey is an annual project, running jointly in 60-70 countries under the patronage of the WIN/Gallup International Association. Its aim is to explore the outlook, expectations, views, and beliefs of people globally on various social, political, and economic matters. Specific questions can be added to the questionnairefor some or all participating countries.

Method: Quantitative survey with representative random sample of n=700 equally split between Hanoi and Ho Chi Minh City.

Hotspot Survey

The Hotspot Survey provides instant data about topics of your choice. Topics include transportation, public health, buyer patterns, and popular trends.

Method: Bi-Monthly, short, quantitative tablet assisted interview in the most populated spots of Hanoi and Ho Chi Minh city. See here for example:  Hotspot survey about foreign tourists in Ho Chi Minh City

Indochina Research