21Jan

NextGen : A reference report on Vietnam’s Youth

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Population, Prospective, vietnam, Youth

Next Generation is a global research programme initiated in countries experiencing a period of significant change, with the purpose of ensuring that young people’s voices are heard and their interests properly represented in decisions that will have lasting implications for their lives. The research projects examine young people’s views around education, employment and lifestyle, as well […]

29Jun

Population maps of Vietnam

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maps, Population, vietnam

#1 map – Population density by region Please contact us with any ideas for research projects you are considering in Cambodia, Laos, Myanmar, and Vietnam at:[email protected]. Indochina Research, Regional know-how you can trust !

31Jan

Vietnam Corruption Barometer Report (VCB 2019)

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Barometer, corruption, Indochina, indochina research, Report, Social, Social Issues, Social Report, Towards Transparency, Transparency, vietnam, Young People

The newest edition of the Vietnam Corruption Barometer report (VCB 2019) by our partner Towards Transparency. **** Keynotes Vietnamese people believe that corruption is declining and that the Government’s anti-corruption efforts are increasingly effective, according to the Vietnam Corruption Barometer 2019 (VCB- 2019). Notably, this report marks for the first time since 2011 a decrease in bribery […]

19Dec

Vietnam Digital Economy

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AI, digital, economy, vietnam

Digital Economy – Exclusive Report on the Evolution and Impacts of Digitalisation on Vietnamese Society. **** Executive Summary Digital is here for good and largely adopted by a young, dynamic and optimistic population Digital services and social networks are bringing more convenience, media reach and shopping opportunities. Trust is a growing issue, so brands need to differentiate by building […]

22Feb

The perception of Superpowers’ foreign Policies

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Brands choice, Connectivity, End of the Year, Hanoi, ho chi minh city, Indochina, marketing, Mobile Phones, political, Polls, Population, Research, Survey, surveys, vietnam

As part of the End of Year 2018 survey by the Gallup International Association, the perception of foreign policies belonging to 4 world superpowers (USA, Russia, China and the European Union) was measured in 57 countries, including Vietnam. Both the Global and the Vietnam-specific reports are available for download in the below links. Global results […]

18Jan

Indochina Research’s 2019 Calendar

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Brands choice, Connectivity, End of the Year, Gross domestic product, Happiness and Wellness, Indochina, Mobile Phones, Population, Research, Survey, vietnam

As done previously before, we have just released our regional Calendar for 2019 with insights from each of the countries in which we operate. You will get access to: The best brands as seen by youth in Cambodia; The use of mobile phones and internet in rural and urban areas in Laos; Factors of […]

21Dec

Food and Beverage delivery Apps usage in Hanoi and HCM city

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delivery, facebook, food, Hanoi, HCM city, vietnam

With the expansion of e-commerce transactions and service mobile applications (“apps”), we were interested in seeing the reach of this phenomenon in the Vietnamese population as well as who were the main actors. Less than 1/4 of the overall urban Vietnamese population uses mobile apps for food or beverage delivery. Market leaders in Hanoi and […]

10Aug

Sport and football marketing in Vietnam

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Advertising, EPL, football, Kplus, marketing, Sport, vietnam

Within all the broadcast television (T.V.) content that Vietnamese people engage with, sports are definitely one of the major markets for companies to advertise brands on and associate with given the profound emotional value that sporting events bring to viewers. The report presents the importance of sports for Vietnamese with a clear focus on King […]

08Feb

Priorities to be addressed for urban Vietnamese

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corruption, Education, end of year, food safety, happiness, indochina research, vietnam

Following the trend identified in last year’s results of the same study, of all the social issues surveyed, urban Vietnamese people are the most concerned about food safety. This was especially true for respondents in Hanoi. The report shows how several food scandals have led citizens to become increasingly worried about their daily food intake. […]

07Feb

REPORT – Combating consumption of illegal wildlife in Viet Nam

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behavior change, indochina research, rhino, traffic, vietnam, wildlife, wwf

Indochina Research is the proud partner of TRAFFIC in Vietnam and happy to introduce their latest publication: Combating consumption of illegal wildlife in Vietnam, Mapping Motivations with the support of USAID. More about the Chi Initiative According to vietnamnews.vn, The Chi Initiative is a communication program designed to help decrease consumer demand for rhino horn […]

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