26Apr

Ngày Trái Đất 2023: Doanh nghiệp chọn kinh doanh ‘xanh’ để thu hút giới trẻ

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  • Environment, Green, indochina research, Organic, Sustainability, Urban
 “Ngày Trái Đất” là một sự kiện thường niên nhằm nâng cao nhận thức và hành động nhằm bảo vệ giá trị của môi trường tự nhiên. Để hưởng ứng “Ngày Trái Đất” 2023, IRL Việt Nam chia sẻ đến các bạn những số liệu đầy ấn tượng về xu hướng Tiêu dùng Xanh của […]
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25Apr

Earth Day 2023: Brand to Go Green to attract Urban Youth

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  • Environment, Green, indochina research, Organic, Sustainability, Urban
“Earth Day” is an annual occasion held to raise awareness about environmental issues and solutions. To celebrate this day, IRL Vietnam shared some figures on how urban youth perceive GREEN CONSUMPTION. How important is sustainability to consumers? Global warming (93%) and environmental issues, specifically air pollution (96%), are among top concerns of urban Vietnamese youth […]
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08Mar

Perception of Vietnamese on gender equality and violence

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  • Gender Equality, indochina research, Urban, Violence
The findings about gender equality and violence are based on the Annual WIN World Survey – WWS 2022 – exploring the views and beliefs of 28,702 respondents from 39 countries across the globe, in which the survey in Vietnam is conducted by Indochina Research across 4 key cities Hanoi, Danang, Ho Chi Minh city and […]
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14Feb

Cambodia | IRLuv Valentine’s Day 2023 Findings

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  • Consumer Confidence, health, indochina research, Survey
Khmers are less lovestruck as self-love and nationalistic love become more prominent This is non-commissioned research that looks into the love situation and perception of Khmers and what are their plans for Valentine’s Day.  IRL KH did the first online study in 2021 and hence, the report tracks the changes from 2021 to 2023 Download the […]
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16Jan

End Of Year Results: New Year’s Insights to start 2023

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  • economic expectations, endofyearsurvey, Happiness and Wellness, indochina research, Optimistic, Urban
From the result of End Of Year Survey, among the world’s happiest people, 7 out of 10 urban Vietnamese are happy (53%) or very happy (16%), a 3% increase from last year (66%). Happiness index – 69% feel Happy in this year end Among the happiest people in the world, 7 out of 10 urban […]
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10Jan

Cambodia | IRLight Q4 2022 Findings

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  • Consumer Confidence, health, indochina research, Survey
Price becomes more important as a buying factor due to inflation and lower monthly household income (which reduces the basket of product purchases in Q4 2022) In Q4 2022, IRL continues with its quarterly consumer purchase behavior tracking study with N2,000 respondents (10 provinces covering the 5 regions of Cambodia) with the following topics: Download […]
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25Oct

Cambodia | IRLight Q3 2022 Findings

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  • health, indochina research, Survey
Inflation bites in Q3 2022 especially among the lower  income class although, Q4 2022 consumer confidence is bright! A self-funded research done by IRL in Q3 2022 with N2,000 respondents (10 provinces covering the 5 regions of Cambodia) with the following topics: Consumer confidence Purchase behavior on some product categories Traditional and Online shopping habits […]
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11Oct

4 trên 10 Thanh niên Việt Nam phải tiếp xúc với tin tức giả mạo mỗi tuần

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  • Data Privacy, indochina research, media, media trust
Trong thời điểm con người ngày càng tiếp xúc nhiều hơn với công nghệ kỹ thuật số và khi dữ liệu trở thành mỏ vàng mới của nhân loại, Nhóm nghiên cứu chúng tôi đã điều tra cách người Việt Nam tiếp nhận thông tin, mức độ tin cậy của họ với những gì họ […]
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14Jul

Cambodia | IRLight Q2 2022 Findings

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  • health, indochina research, Survey
“Revenge spending” is seen in Q2 2022 with more optimistic Consumer Confidence in Q3 2022 especially in Phnom Penh and upper income class The following topics are included from self-funded research done in Q2 2022 with N2,000 respondents (10 provinces covering the 5 regions of Cambodia) Consumer confidence Purchase behavior on some product categories Traditional […]
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