Increasing the sample size of the IRLight in Q4 2021, find out how Khmers behave in terms of product purchases and socio-economic conditions. Additional topics are related to potential purchases for the new year (2022). Self-funded survey has N2,000 samples in 10 provinces in Cambodia (national sample)
- Consumer confidence of Khmers
- Purchase behavior in some product categories
- Special Topics: Big ticket purchases, investment opportunities and preference on product promotions
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