With the recent and overwhelming boost of support for the Vietnamese football team during last competitions, we wanted to know a little bit more about the daily habits of the Vietnamese population and their sports practice.

We found out that 1 people out of 3 consider themselves a sports person in urban areas of Vietnam. 
We also noticed a slight preference of the Vietnamese population for individualistic sports with jogging and running being the most practiced activity among urban respondents. 
These individualistic sports are indeed easier to practice and do not require to meet up with a team regularly neither to follow a schedule, which allows them to be more flexible in their trainings.

There has been growing trend in the past few years in Vietnam with the rise and multiplication of gym facilities which has greatly impacted the consumption methods and traditions of Vietnamese customers when doing sports.

Indeed, most of the money spent are for gym memberships and the facilities they offer in a modern and refreshing environment.

Regarding women, they are currently the highest spenders on membership cards. This can be linked to the popularity of indoor sports such as yoga and pilates.

We also put an emphasis on spending differences between the two largest cities in Vietnam to showcase the higher spending from Hanoians on sports related products such as drinks or even facilities.

Indochina Research can support you in getting more performance out of your marketing by implementing high quality offline and online research programs ! Contact us : [email protected]