IRL Hotspot Study – Khmer New Year 2024

Key findings:

1. The generally positive economic outlook in Cambodia for 2024 likely contributes to the high number of people planning to celebrate Khmer New Year.
2. Survey results suggest that Khmer New Year celebrations in 2024 might see a higher budget compared to 2023, with an average spend of USD 219 and plans for:

• Family gatherings would be done, and hence, cleaning houses is a key activity.
• There are significant shifts to the ways by which Khmers celebrate. For instance, fewer will travel to their hometowns or engage in traditional games.
• Purchases of products such as beverages and food seasoning/ cooking aids will be done by many Khmers.

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IRL Hotspot Study – Khmer New Year 2024

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