Digital Economy – Exclusive Report on the Evolution and Impacts of Digitalisation on Vietnamese Society.

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Executive Summary

Digital is here for good and largely adopted by a young, dynamic and optimistic population

Digital services and social networks are bringing more convenience, media reach and shopping opportunities.

Trust is a growing issue, so brands need to differentiate by building meaningful relationships, content for their target audience and customers.

The sector is still largely unregulated, but the Government starts to take action to secure content and get his due tax revenue generated by large global companies in Vietnam.

All sectors are impacted at different levels with opportunities to differentiate.  Need to balance the cost-benefit ratio as requiring investment and more qualified Human resources.

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