Price becomes more important as a buying factor due to inflation and lower monthly household income (which reduces the basket of product purchases in Q4 2022)

In Q4 2022, IRL continues with its quarterly consumer purchase behavior tracking study with N2,000 respondents (10 provinces covering the 5 regions of Cambodia) with the following topics:

• Consumer confidence
• Purchase behavior on some product categories
• Traditional and Online shopping habits
• Considerations in making product purchases

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IRLight Q4 2022 Findings

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